Sales people often tell me that they want to use LinkedIn for business development…to increase their sales. After hearing that, I look at their LinkedIn profile with one question in mind.
“What message does his profile communicate?”
More often than not, my review of their profile leaves me confused…wondering if this
person is looking for a job or prospects. If your intent is to use LinkedIn for business development, the message that your profile provides must be exactly that. If in your profile, you try to leave yourself open for job inquiries as well, consider this…why would a prospect want to conduct business with you…when you are looking to be employed elsewhere?
As you construct your LinkedIn profile, remember that there is no law that says that everything that you have ever done in your life must be presented in it. Only share information that aligns with your business development goals. When you develop your profile summary, write it with your clients interests in mind and be sure to address how you create value for your clients.
If a prospect were to read your LinkedIn profile, what message would he learn from it?
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